Every author will face it: bad reviews. Some more, some less, but in all cases they will hurt. Bad reviews come mostly because your book came into the wrong hands: that reader wasn’t supposed to read your book but based on your cover or summery they thought they are and they read it. So, a large part of potential bad reviews can be avoided with careful considerations when deciding on your metadata: genre selection, book covers, blurbs and such. But even if your metadata is spot-on, you will still end up with some readers that were never meant to pick up your book in the first place. Here is how I dealt with mine.